Wills Business Improvement

Sample Market Map

The following map is a typical output of the predictive modelling process when used to identify new geographic markets.

This map depicts untapped market potential - hence the lower potential immediately around the subject location. Concentrations of green, and particularly darker green, indicate clearly to board members and stakeholders the priority target areas.

This kind of analysis allows us to measure, rank and map the market potential of any area in Australia for your brand and product.

Sample Predictor

The following graph shows the correlation between one predictor - in this case personal income - and the desired outcome, and how much greater (or less) powerful the correlation is for our client, compared to the average, obtained from Census data.

Here we see the income declared by males and females in the client group. In this case the client's customers are concentrated at the upper end of the income range, reflecting their occupation profile, and, to a lesser extent, at the very bottom of the range, representing those small groups of persons able to reduce personal taxable income through family companies or other arrangements.

This predictor is one of a set of predictors that feed in to the model for this client.